You know that advertisement? The one for an artificial sweetener where a dessert tries to tempt a man into eating it? As ad makers believe in using the feminine gender in every advertisement (irrespective of the gender`s significance to the product), the dessert is depicted as enticing the man using a lilting feminine voice. In the background is his watchful wife, the barrier between him and the dessert.
Its one of the many sexist ads' floating around. But lets discuss that angle someother day.
To continue... caught in the middle of the wife and the dessert, what`s the man to do? The ad tells you the- WHAT.
Enter a chef who convinces the wife to use the brand of sweetener he endorses. If she does, then her dessert starved husband neednt be dessert starved again.
Its one of the many sexist ads' floating around. But lets discuss that angle someother day.
To continue... caught in the middle of the wife and the dessert, what`s the man to do? The ad tells you the- WHAT.
Enter a chef who convinces the wife to use the brand of sweetener he endorses. If she does, then her dessert starved husband neednt be dessert starved again.
Next time this commercial is on TV, change the channel.
One, a chef is not a dietician. Chefs are culinary experts but its a dietician who is the last word in all matters concerning nutrition and diet. Dieticians have to fulfill certain fixed academic (e.g. obtaining a Bachelor of Science degree in Nutrition and Dietetics, or Dietetics) and training requirements (e.g. predetermined hours of supervised internship in hospitals) and often have to write an exam to obtain a license or registration to practice (varies as per the country they are practicing in). Thus chefs are not in a position by virtue of this difference to speak for or against an artificial sweetener, unless its presented as a personal opinion and not an authoritative one.
Two, a dessert e.g. icecream, pastries, and other similar species, or even traditional Indian sweets made using an artificial sweetener instead of sugar are popularly called `Low Calorie' or `Sugar Free' or 'Diet' when sold commercially. And, these days we have commercials encouraging preparation and consumption of home made Indian sweets, like halwa, kheer and so on, to be made using a Y brand of artificial sweetener. `Eat away, as it has no sugar, so no calories', the advertisements' say.
If you are a diabetic or a weight watcher, who has bought the ad`s sweet lie and gleefully consumes plenty of desserts made with artificial sweeteners, rethink.
For a diabetic, absence of sugar in a sweet is not a green signal to start indulging. Ditto for a weight watcher. Here's why. And, its not the age old (and very incorrect) argument of artificial sweeteners causing cancer. For the entire deal on artificial sweeteners, read my popular article published in Asian Age and Deccan Chronicle in Jan 2010.
Diabetics are always at risk for developing cardio-vascular disorders like high blood cholesterol, so even if a sweet doesnt have sugar it will almost always have plenty of fat (ghee, butter, oil), or milk. Both are excellent sources of cholesterol. For weight watchers, just because a sweet doesnt have sugar, doesnt make it `zero calorie'. A dessert/sweet still has other calorie supplying ingredients like milk, oil/butter/ghee, dried fruits, condensed milk...you get the drift. Thus, no dessert can be a weight watchers friend. Containing sugar or not.
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If you are a diabetic or a weight watcher, who has bought the ad`s sweet lie and gleefully consumes plenty of desserts made with artificial sweeteners, rethink. For a diabetic, absence of sugar in a sweet is not a green signal to start indulging. Ditto for a weight watcher. Here's why. And, its not the age old (and very incorrect) argument of artificial sweeteners causing cancer. For the entire deal on artificial sweeteners, read my popular article published in Asian Age and Deccan Chronicle in Jan 2010.
Diabetics are always at risk for developing cardio-vascular disorders like high blood cholesterol, so even if a sweet doesnt have sugar it will almost always have plenty of fat (ghee, butter, oil), or milk. Both are excellent sources of cholesterol. For weight watchers, just because a sweet doesnt have sugar, doesnt make it `zero calorie'. A dessert/sweet still has other calorie supplying ingredients like milk, oil/butter/ghee, dried fruits, condensed milk...you get the drift. Thus, no dessert can be a weight watchers friend. Containing sugar or not.
So, while one can always enjoy creative advertisements (I always do) do put some thought before literally buying an advertisements health claim.
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